Women in Business - Turn Disappointment Into Opportunity

Women in Business – Turn Disappointment Into Opportunity

I am reminded of a quotation from Charles R. Swindoll, “We are all faced with a series of great opportunities brilliantly disguised as impossible situations.” He’s right about disappointment becoming a powerful springboard to unseen opportunities. How many great inventions, discoveries or business deals would never have seen the light of day if disappointment turned into discouragement?

During my coaching sessions I’ve seen women business owners handle disappointment in one of two ways; it either makes them stronger and more determined or, they become discouraged and give up. How do you handle professional disappointment? Does it motivate you to succeed or stop you in your tracks?

Here are a few ways successful women entrepreneurs turn disappointments into positive personal and professional growth opportunities.

1. Learn the lessons. I know, that seems obvious but it isn’t always easy when you’re faced with the negativity of disappointment. It may be wise to step back and take a long hard look at the root cause of the disappointment.

Honestly ask yourself:

  • Did I do my homework and was I prepared?
  • Did I push too hard without knowing all the facts?
  • Is it because it’s the wrong opportunity at the wrong time?
  • Did I ask enough questions and listen carefully to the answers?
  • How can I be better professionally prepared next time?
  • What positive lesson will I take away from this experience?

2. Remember that it’s not personal, it’s business. For many women, disappointment becomes personal. In some instances it may become difficult to emotionally and intellectually separate personal feelings from the professional aspects of the situation. When emotions become involved, it has the potential to turn a small setback into an enormous disappointment.

If you should find yourself becoming emotionally discouraged, it’s time to ask why you’re taking the situation personally. There’s nothing wrong with sorting through your feelings. Understanding the personal feelings involved in professional disappointments is one positive way to look at the bigger picture and discover the opportunities.

3. Develop a support network of like-minded success-oriented women. A strong support network is one that “tells it like it is” and doesn’t sit around commiserating. You’ll want to align yourself with a group of positive women who are willing to learn, grow and succeed together.

Choose your network carefully because you will probably be sharing personal and professional information. A true support network provides a positive boost to your professional self-esteem.

Disappointment is a way of life. It’s how you choose to handle these disappointments that can make the difference between discouragement and greater success. You have the power to create unlimited opportunity out of disappointment – it is your choice!…

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Women in the Marketplace

Women in the Marketplace

The saying, “if momma isn’t happy no one is” should be standard practice in the business world, because if you do not make the female consumer happy, you could be messing with fire. Once you get that fire going, it can be hard to put out as women often talk and share their experiences. One of the biggest things they share is shopping do’s and don’ts. You do not want to be put on the don’t list!

Here is another bit of insight on women consumers today. They are not fully marketed to. If you are not tapping into the 80% of the purchasing power you are not reaching your full business potential especially those who market to what is deemed typically a “male” product such as electronics, vehicles, and sports items. Targeting strictly males on these items is not only stereotyping, but also cutting you out of a lot of revenue that can be had from the pockets of women.

It is said, that by 2010 women will control one trillion dollars of the wealth in the United States. If you think about the previous mentioned 80% of the shopping power and add the one trillion to that, you would be just plain crazy not to try to tap into that market. Women already make up over 65% of the online shoppers and you can expect that number to increase as well. So regardless if you are marketing a storefront or an internet based company, women are the larger percentage of the consumers, period.

When targeting your market towards women, it is not much different then targeting men. When doing so, target your market towards professions, interest, and age. Do not just market by age group. At one time, flash may have been enough the spark the interest of a woman, however nowadays, more and more women are highly educated and a flashy advertisement will not gain the same attention as it once may have. Women know what they want and can no longer be stereotyped as the passive woman who is easily persuaded.

Women demand to be acknowledged as a viable part of the economy. They demand to be approached based on their intelligence and not their gender. They demand information on the product or service they are considering purchasing. A woman does not want her time wasted. Their time is just as valuable as a man’s, so keep your sales pitch to the minimum, be precise and concise with your information, but do not belittle a woman by being to simplistic.…

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