The ever-changing retail landscape in London, U.K has transformed shopping habits and affected both web-based and in-store experiences.
Because online shopping is becoming an everyday activity, brands, retailers, and marketplaces must now pay attention to their product delivery practices.
MetaPack reported in their White Paper titled “Unboxing Europe’s Future Delivery Landscape,” that 50% of the shoppers they surveyed in 2017’s eCommerce Delivery Consumer Research Report said they had deserted online shopping carts as they did not meet all delivery needs for both merchants and customers.
Therefore, the bottom line is; while delivery has the power to retain customers, build loyalty and open new markets, the quality of your practices may make or break the buyer’s online shopping experience.
Just like Worldpay Complaints user customer grievances to better their service, MetaPack’s study evaluates trends that experts believe influences delivery models and shape the e-commerce today and in future. The firm says in its website that it has partnered with local as well as international organizations to offer the latest data, insights, and facts collected through a series of surveys, to carry on with innovation and revolution of the business. Find out what they discovered below:
Customer demands are changing
MetaPack’s 2017 report on consumers shows 55% of online buyers now expect a one-hour delivery within the metropolitan and 15% want to be allowed to reschedule a delivery. Plus, a rising number of shoppers now care more about convenience than cost with 35% saying they are pleased to get products brought to them “when and where they want.”
57% of buyers say they would likely/very likely use a trial service before making a purchase. As a result, merchants should now look towards achieving fulfillment.
More brands are approaching consumers directly
An increasing number of firms (75 percent) are now selling directly to consumers. And in addition to the pressure from big-box competitors like Amazon, merchants must now also worry about their wholesalers supplying direct through the Internet.
Research shows that some buyers are willing to pay an extra amount for unique product offerings, prompt deliveries, long-lasting features, or better product quality. Another group of buyers may be interested in cutting costs than quick delivery and quality. It is the retailer’s job to know their consumers and serve both groups.
Customers want one platform that integrates all
Retailers should now concentrate on creating a store that puts together in-store tech, cloud, mobile, cloud, and social media to enhance shopper engagement.
In a nutshell
Shoppers these days care about the quality, price, and convenience of delivery. As a result, merchants must change their product delivery practices to achieve consumer loyalty.
Author Bio: Payment industry expert Taylor Cole is a passionate merchant account expert who understands the complicated world of accepting credit and debit cards at your business. His understanding of worldpay complaints in the industry has helped thousands of business owners save money and time.